HealthTech can be hard to adopt. When patients are feeling discouraged or uncertain, a UX Writer is your best partner to meet them where they’re at and keep them moving forward.

We uncomplicate messages.

Patients are at the crux of the jargon-rich languages of business, technology, medicine, and legalese. It can be a lot to take in.

By researching key words patients use every day, a UX Writer fine-tunes the product’s terminology. We remove complex language as a barrier, telling patients what they want or need to know in a familiar way that doesn’t slow them down.

We address fears and uncertainties.

When patients are seeking health help, it’s likely that they are in a vulnerable state of mind. They may feel nervous, uncertain, overwhelmed, or cautious. They may be thinking:

• “Will I still feel connected to my provider?”
• “Who do I ask if I don’t understand something?”
• “How do I know my personal information is secure?”
• “Am I tech-savvy enough to learn how to use this?”
• “Why does this product need to know this about me?”

A UX Writer seeks to understand the patient and their context, both internal and external, and give them reassurance. We surface their fears and worries, their hesitations and barriers, their potential limitations. We also consider their journey through the product to figure out where these uncertainties might crop up. Then we address those concerns with the right message at the right time.

We make not-so-happy paths less lonely.

The happy path: the stars are aligned and the patient has no trouble moving through the app, finding information, and making the most of the product exactly as intended.

The not-so-happy path: it’s a turbulent ride for the patient. They may experience friction, get stuck in a flow, or arrive at a dead end.

• They didn’t know they needed so many documents on hand to fill out a form.
• They don’t qualify for a digital therapeutic program.
• Their search comes back empty.
• They can’t move forward in a form, but don’t know why.

From writing error messages to softening the blow of bad news. From composing microcopy to say what’s coming to designing menu options based on familiar terms. A UX Writer brings support and guidance to a patient who feels lost.

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Interested in partnering? Let’s talk to see how I can help you create a comfortable digital health experience. Drop me a note at evy.haan@gmail.com.

Cover photo by Jamie Templeton on Unsplash