Content Designer | Concept work*

Meditation series covers

Building connection through a consistent and ongoing presence

Context

A constant, supportive presence can feel like a reassuring companion.

Each of Silatha’s meditation series are introduced with a consistent cover that is cohesive across the app. However, some are missing a preface.

There is an opportunity here to deepen the connection with users through a reliably present conversation. Each cover is a moment to remind the user of the value they gain by using the app as a tool for mindfulness and self-discovery.

Goal

Extend the welcoming, steady presence of the organization by:

1. Simplifying each message to highlight an inspiring action action for the theme
2. Filling in any missing introductions

Results

Through this, users will:

• quickly identify the value of each series and be eager to return
• spend less time wandering unguided and more time meditating
• be reminded of the value of the series each time they return

This means Silatha may:

• see an uptick in return users
• use this data to pitch the value of the product to prospective new company partners

Implementation

Take inventory

I assessed the meditation content to understand what opportunities there are to nurture the conversation. I considered the gaps and the assets that would help fill them.

Walk alongside the users

The themes of the series gave me a glimpse at who the users might be. I compiled user personas to capture the complexity and nuance of their journeys.

These personas were inspired by the series that did not yet have a descriptive overview.

Find the company’s voice

By “listening” to the existing messages on other series covers and considering how they were conveyed, I developed a content strategy guide.

Inspire action through value

Each message is an invitation and tells the user what they will gain from the sessions in each series.

*Disclaimer

I am in no way affiliated with or have completed work for Silatha. This project was inspired by my own interest in the product and serves only as a speculation as to the impact of certain changes to the user experience. It does not reflect the constraints and limitations of the designers working on this product.

Silatha, please view all covers here.